Category News

Search Engine Rankings and Backlinks

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Attempting to manipulate Google used to be nearly impossible. However, the advent of Link programs and Link Schemes has made it possible to drive up your rankings. The more links you can generate on the net, the better off you will be (well duh).
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Search Engine Optimizations Tricks that Backfire!

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One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

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Maintaining High Search Engine Rankings

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The unknowing webmaster thinks they've hit paydirt with an almost instantaneous top 20-30 listing. Then one day - POOF - their site is gone as fast as it arrived.
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SEO – Search Engine Optimization

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SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
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Strategies For High Search Engine Ranking

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Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week.
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Search Engine Optimization Discussion

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Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on Google by downloading the Google toolbar from http://toolbar.google.com
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Why High Search Engine Rankings are So Important

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85% of internet traffic is generated by search engines, submitting your web site to all major search engines (like Yahoo, Google) is the most effective way of promoting your web site on the Internet. In order to maintain a search engine placing near the top for your chosen 'keyword' it is essential to regularly submit your web site details to these web directories and engines.
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Link Popularity and Search Engine Rank

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More and more search engines are using link popularity as a ranking criterion. It all started with Google, and now other search engines, such as MSN, Inktomi, AltaVista, HotBot, Northern Light, and Excite, also use link popularity in their algorithms.
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High Search Engine Rankings in Google

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It's not difficult, it does sometimes take time, but it's not difficult. Just make sure your site has good content and follow the guidelines for adding a URL. Try to get your index page listed at least. I say at least because although ODP claims only to list your index page, there are plenty of sites with 5 - 10 pages listed. So if your site has very distinctive sections, then submit each section - slowly. Once Google updates it's directory, these listings could do wonders for your sites maximum PR.
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Search Engine Keyword Optimization

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Findings are as a result of ongoing optimization experiments of  network of web sites on Google.
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